A NEW LOOK

BCM has been educating children and encouraging the love of learning for 113 years. Nowadays, children are being raised and taught in a digital world. BCM sees an opportunity to rebrand itself to attract children and parents to an interactive space outside of their homes and screens.

Welcome to BCM

Boston Children’s Museum is the second oldest children’s museum in the world, founded in 1913 to provide a space where children can engage and learn about ever-advancing science, the world around them, and cultivate a love for learning.

Engaging Children in

Joyful Discoveries.

Old Logomark

Logo Evolution

New Logomark

Hello Beanie

Boston goes by several nicknames… but many know of Beantown! Named after a prevalent regional dish of Boston baked beans, Beanie can be found around the museum bringing lots of fun and excitement.

If you listen closely, he might just be saying…BCM-mmm!

Meet Our New Mascot Beanie!

Creative

Educational

Exciting

Attributes

Fun

Interactive

Welcoming

Rebrand Strategy

BCM’s new design strategy is to refresh and modernize the logo, as well as refresh different spaces in the museum. Their goal is to make each space an opportunity for discovery and knowledge; from the playground to the BCM-mmm cafe, with a new modern, fun, welcoming look.