Lively cities, vibrant spaces, electrifying moments.
Category
Brand Identity Brand Experience
Generator started out in 1995 as a brother and sister partnership—pioneers of affordable luxury and masters of the social experience. Generator is Europe’s fastest-growing boutique accommodation brand across Europe and the US. Generator offers travelers unique, stylish experiences in design-led spaces at affordable rates.
Deliverables
Brand Identity Promotional Campaign Miscellaneous
The Rebranding Strategy
Create a flexible brand identity that can be used throughout Italy and make it’s location part of it’s brand.
The Design Strategy
Generator will cut through visual and vocal clutter and come out with a clear voice and singular promise. Generator wants to let the world know they make an impact!
New Brand Values
Ambitious Affordable Brave
Lively Social Welcoming
